• 28.6%

  ROAS increase

• 245.7%

  CTR increase

• 45.4%

  increase in conversions

Sold out products, achieved with Spark Ads and Smart+

• 6.6%

  Lift in Store Visits

• €1.66

  Cost per Incr. visit

• +56k

  Incremental Visits

How a high-impact holiday campaign and advanced location measurement helped McDonald's Netherlands drive 56,000+ Incremental restaurant visits.

• 21.9%

  lift in sales

• 8.5pts

  lift in ad recall with Brand Consideration Ads

• 3.3pts

  lift in brand association

Ruffles drives mid-funnel impact with Brand Consideration Ads on TikTok

• 62%

  Lift

• 33%

  lift

• 37K+

  Interactions

Using TikTok-first branded content to boost brand awareness, increase ad recall, and reconnect with Gen Z

• 1.8x

  MGS Multiplier*

• +52%

  Uplift in orders*

• 12x

  ROI*

Winning approach for Mega Sale Season

• 34m+

  impressions

• 5m+

  reach

• 400k+

  6-second video views

Achieving remarkable impact in under a month with a content-driven strategy

• 2.9x

  MGS Multiplier*

• 163%

  Uplift in LIVE Orders*

• 18.3x

  ROI*

Formula for Mega Sale Success

• 10.9%

  Ad Recall lift

• 5.0%

  Awareness lift

• 4.0%

  Purchase Intent lift

Partnering with TikTok and Instacart to seamlessly connect discovery to purchase during the playoff and Big Game window

• 2.46

  average view time

• €0.64

  CPM

• 38m

  campaign impressions

Raising brand awareness with a content-driven campaign across multiple ad formats

• +18%

  incremental sales

• 3.69

  incremental ROAS

• 26%

  increase in sales driven by Brand Consideration Ads

Heineken® shows that true connections happen offline with a Brand Consideration Ads campaign

• +227%

  Order volume*

• 2.9x

  Average ROI*

• 356%

  Scaled ad spend

Growing from Zero to #1 Shilajit brand in 12 Months

• +69%

  ROAS

• -39%

  Cost per Acquisition

• 3%

  Uninstall Rate

TikTok enabled Carrefour to significantly improve efficiency through seamless Web-to-App integration